Our story began a century ago with the founding of JINRO in Korea in 1924. From the start, JINRO has been dedicated to crafting soju of unmatched quality, quickly becoming an integral part of Korean culture and cherished in culinary traditions and social gatherings.
While trends come and go, our commitment to tradition and innovation remains unwavering. We blend time-honored techniques with modern flavors to continually delight our customers. Over the decades, JINRO has introduced various iconic soju products, including Chamisul and JINRO is Back.
As we commemorate the 100th anniversary of JINRO, we do so with immense gratitude. This milestone not only honors our rich history but also celebrates the enduring love and support from all of you. Thank you.
JINRO became the world's #1 most-selling spirit brand in 2000* and holds the title to this day. JINRO soju, renowned as the Spirit of Korea, is made from premium grains like rice or barley and pure spring mineral water. We use a unique bamboo-charcoal filtering method to produce crisp and clean soju.
*Drinks International Millionaires' Club
TERRA, the successor to HITE, achieved a historic milestone in Korean beer sales by selling 100 million bottles within 100 days of its launch and setting numerous records. Crafted with authentic Australian malt cultivated in pristine environments, TERRA is renowned for its 100% natural carbonation derived solely from the fermentation process.
We are honored to be the choice of drink for your life's celebratory moments. Our steadfast dedication to integrity and excellence drives us to continually raise the bar, combining cutting-edge technology and meticulous craftmanship to create products that embody our rich heritage and resonate globally. We promise to uphold this standard for our customers for years to come.