JINRO, the world's leading soju brand, has officially welcomed V of BTS as its new global ambassador, marking an exciting new chapter in the brand's international journey. Having introduced Korean soju culture to consumers around the world for decades, JINRO continues to strengthen its global presence by connecting with an even broader audience through this meaningful partnership.
Today's consumers seek more than quality products—they look for brands whose stories, values, and identities resonate with their own. In this evolving landscape, collaborations between globally recognized brands and influential cultural figures have become more than marketing campaigns; they create shared experiences that inspire people across borders. The partnership between JINRO and V perfectly reflects this shift.
Why JINRO Chose V
As a member of pop royalty BTS, V has captivated audiences with his artistry, creativity, and distinctive personal style. Beyond his performances, he is widely admired for his authenticity, warmth, and approachable personality—qualities that naturally align with the values JINRO has cultivated throughout its history.
As the world's No. 1 soju brand, JINRO has built its reputation on a strong heritage while continuously evolving to meet the expectations of modern consumers. By combining tradition with innovation, the brand has successfully expanded across generations and international markets. With V, JINRO found a partner whose global influence and refined image perfectly complement its long-term vision.
Over the years, BTS has become a global cultural phenomenon that extends far beyond music, inspiring people through fashion, art, and lifestyle. Likewise, JINRO has grown beyond being simply a Korean alcoholic beverage to become a symbol of Korean culture enjoyed worldwide. This shared ability to transcend industries and cultures makes the partnership both authentic and valuable.
Bringing JINRO Closer to Consumers Around the World
The appointment of V as a global ambassador represents far more than a traditional celebrity endorsement. It reflects JINRO's ongoing commitment to building stronger relationships with consumers around the world through long-term brand experiences and impactful cultural connections.
Today's global beverage market is driven not only by product quality but also by the stories brands tell and the experiences they create. Consumers increasingly embrace brands that introduce them to new cultures and memorable moments. As a representative Korean soju brand, JINRO has consistently promoted Korean drinking culture through global campaigns, local events, and partnerships that encourage people to discover soju in an approachable and enjoyable way. In the United States, its longstanding partnership with the Los Angeles Dodgers has introduced soju to baseball fans through in-stadium promotions and product experiences. Through these efforts, JINRO continues to make soju more approachable and familiar to consumers around the world.
With V joining the brand, those experiences are expected to become even more engaging. His global presence provides an opportunity for new consumers to discover JINRO for the first time while offering longtime fans another meaningful way to connect with the brand they already enjoy.
Moreover, the collaboration naturally introduces JINRO to millions of people who have discovered Korean culture through BTS and the broader global popularity of K-pop. As food, music, and lifestyle continue to shape today's cultural landscape, JINRO is well positioned to represent Korea on the global stage in an authentic and accessible way.
A New Brand Experience Awaits
Together with V, JINRO plans to introduce a wide range of global campaigns and digital content designed to engage consumers in new and exciting ways. The recently launched global campaign, "My Favorite JINRO," encourages people to celebrate their own favorite moments with JINRO while reflecting the brand's approachable, enjoyable, and welcoming identity.
Consumers can also look forward to a variety of experiences spanning both digital and offline platforms. From engaging online content to international events and interactive consumer campaigns, JINRO aims to create opportunities that bring people closer to the brand while celebrating the shared joy of Korean drinking culture.
Most importantly, this partnership is not simply about featuring a globally recognized artist. It represents a significant milestone in JINRO's continued evolution as a global lifestyle brand. By embracing significant collaborations and maintaining genuine connections with consumers, JINRO will continue expanding the possibilities of Korean soju on the world stage.
The partnership between JINRO and V is more than a collaboration between a global brand and an internationally celebrated artist. It represents a shared vision of bringing Korean culture to more people around the world through authentic experiences and memorable moments.
Building on its rich heritage while embracing new opportunities, JINRO will continue introducing Korean soju to consumers across the globe. With V joining this journey as a global ambassador, the brand looks forward to writing its next chapter—one that celebrates connection, culture, and unforgettable experiences shared around the world.
Discover more about JINRO and its wide range of products on JINRO official social media: Instagram, Facebook.
JINRO, the world's leading soju brand, has officially welcomed V of BTS as its new global ambassador, marking an exciting new chapter in the brand's international journey. Having introduced Korean soju culture to consumers around the world for decades, JINRO continues to strengthen its global presence by connecting with an even broader audience through this meaningful partnership.
Today's consumers seek more than quality products—they look for brands whose stories, values, and identities resonate with their own. In this evolving landscape, collaborations between globally recognized brands and influential cultural figures have become more than marketing campaigns; they create shared experiences that inspire people across borders. The partnership between JINRO and V perfectly reflects this shift.
Why JINRO Chose V
As a member of pop royalty BTS, V has captivated audiences with his artistry, creativity, and distinctive personal style. Beyond his performances, he is widely admired for his authenticity, warmth, and approachable personality—qualities that naturally align with the values JINRO has cultivated throughout its history.
As the world's No. 1 soju brand, JINRO has built its reputation on a strong heritage while continuously evolving to meet the expectations of modern consumers. By combining tradition with innovation, the brand has successfully expanded across generations and international markets. With V, JINRO found a partner whose global influence and refined image perfectly complement its long-term vision.
Over the years, BTS has become a global cultural phenomenon that extends far beyond music, inspiring people through fashion, art, and lifestyle. Likewise, JINRO has grown beyond being simply a Korean alcoholic beverage to become a symbol of Korean culture enjoyed worldwide. This shared ability to transcend industries and cultures makes the partnership both authentic and valuable.
Bringing JINRO Closer to Consumers Around the World
The appointment of V as a global ambassador represents far more than a traditional celebrity endorsement. It reflects JINRO's ongoing commitment to building stronger relationships with consumers around the world through long-term brand experiences and impactful cultural connections.
Today's global beverage market is driven not only by product quality but also by the stories brands tell and the experiences they create. Consumers increasingly embrace brands that introduce them to new cultures and memorable moments. As a representative Korean soju brand, JINRO has consistently promoted Korean drinking culture through global campaigns, local events, and partnerships that encourage people to discover soju in an approachable and enjoyable way. In the United States, its longstanding partnership with the Los Angeles Dodgers has introduced soju to baseball fans through in-stadium promotions and product experiences. Through these efforts, JINRO continues to make soju more approachable and familiar to consumers around the world.
With V joining the brand, those experiences are expected to become even more engaging. His global presence provides an opportunity for new consumers to discover JINRO for the first time while offering longtime fans another meaningful way to connect with the brand they already enjoy.
Moreover, the collaboration naturally introduces JINRO to millions of people who have discovered Korean culture through BTS and the broader global popularity of K-pop. As food, music, and lifestyle continue to shape today's cultural landscape, JINRO is well positioned to represent Korea on the global stage in an authentic and accessible way.
A New Brand Experience Awaits
Together with V, JINRO plans to introduce a wide range of global campaigns and digital content designed to engage consumers in new and exciting ways. The recently launched global campaign, "My Favorite JINRO," encourages people to celebrate their own favorite moments with JINRO while reflecting the brand's approachable, enjoyable, and welcoming identity.
Consumers can also look forward to a variety of experiences spanning both digital and offline platforms. From engaging online content to international events and interactive consumer campaigns, JINRO aims to create opportunities that bring people closer to the brand while celebrating the shared joy of Korean drinking culture.
Most importantly, this partnership is not simply about featuring a globally recognized artist. It represents a significant milestone in JINRO's continued evolution as a global lifestyle brand. By embracing significant collaborations and maintaining genuine connections with consumers, JINRO will continue expanding the possibilities of Korean soju on the world stage.
The partnership between JINRO and V is more than a collaboration between a global brand and an internationally celebrated artist. It represents a shared vision of bringing Korean culture to more people around the world through authentic experiences and memorable moments.
Building on its rich heritage while embracing new opportunities, JINRO will continue introducing Korean soju to consumers across the globe. With V joining this journey as a global ambassador, the brand looks forward to writing its next chapter—one that celebrates connection, culture, and unforgettable experiences shared around the world.
Discover more about JINRO and its wide range of products on JINRO official social media: Instagram, Facebook.