At the heart of every Korean company gathering or friendly night out sits a familiar green bottle: Jinro Chamisul. Since its debut in 1998, Jinro has reshaped Korea’s soju market—and today, it stands as more than just a beverage. It has become a cultural icon. At the center of this transformation lies an unexpected driver: brand merchandise.
At the heart of every Korean company gathering or friendly night out sits a familiar green bottle: Jinro Chamisul. Since its debut in 1998, Jinro has reshaped Korea’s soju market—and today, it stands as more than just a beverage. It has become a cultural icon.
At the center of this transformation lies an unexpected driver: brand merchandise.